Commercial Advisory for Media

We partner with CEOs, business owners, and artists to execute high-stakes transactions and achieve ambitious goals.

Our work

Senior-level consulting at every stage, from launch and growth through resets and exits.

M&A and Asset Transactions

We advise buyers and sellers in acquisitions, divestitures, and other mid‑market deals involving intellectual property (IP). Clients hire us to deliver institutional-quality execution with the efficiency of a specialized boutique.

We advise buyers and sellers in acquisitions, divestitures, and other mid‑market deals involving intellectual property (IP).

Countdown Media GmbH archives, Hamburg, Germany

Restructures and Turnarounds

We drive transformation, working with business owners to assess options, negotiate with creditors, and reset financial and operational goals. Engagements often focus on restoring stability and positioning for growth.

We drive transformation, working with business owners to assess options, negotiate with creditors, and reset financial and operational goals.

David Gurule in the studio with Robin Zander of Cheap Trick

Music, Media, and IP Advisory

We consult on catalog sales, artist rights monetization, and content lifecycle strategies. Our extensive experience in marketing and licensing helps clients maximize the value of their creative assets.

We consult on catalog sales, artist rights monetization, and content lifecycle strategies.

Our approach

We are operators turned advisors. Before founding Media Asset Advisors (MAA), we built and ran companies, led turnarounds, and closed deals from the inside. That background shapes how we work with you today: with discipline and an instinct for what actually moves the needle.

We work alongside you as an extension of your team, not just observing but rolling up our sleeves and digging in to learn the nuances of your business.

The result is guidance forged by deep understanding and real-world experience: ambitious in vision, pragmatic in execution, and always actionable.

Firm at a glance

Media Asset Advisors LLC: 10 YearsCelebrating 10 Years
Established: 2014
Headquarters: Los Angeles, CA
Founder: David Gurule

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